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Historic Shift in College Sports: NCAA and Power Conferences Agree to Pay Players

  • 28 May 2024

In a groundbreaking move, the NCAA and its Power Five conferences have agreed to a settlement that will allow schools to directly pay student-athletes for the first time in the history of college sports. This decision marks a significant shift away from the traditional amateurism model that has defined collegiate athletics for over a century.

The Settlement Details

The settlement, which totals over $2.7 billion, is part of an agreement to resolve three federal antitrust cases: House v. NCAA, Hubbard v. NCAA, and Carter v. NCAA. The settlement includes a revenue-sharing plan where schools can distribute up to $20 million per year to their athletes. This will apply to Division I athletes who have competed since 2016, ensuring they receive compensation for their contributions to college sports​.

Implications for College Sports

This agreement is a watershed moment in the ongoing debate over compensation for college athletes. For years, the NCAA has maintained strict rules prohibiting direct payment to athletes, even as college sports grew into a multibillion-dollar industry. Critics argued that while schools, coaches, and conferences profited immensely from college sports, the athletes who drove these revenues received little beyond scholarships. The pressure for change intensified with the advent of name, image, and likeness (NIL) rights, which allowed athletes to earn money from endorsements and sponsorships. However, these measures did not address the broader issue of direct compensation from universities. The new settlement goes a step further by providing a structured way for athletes to receive payment directly from their institutions​​.

Broader Impact

This settlement could fundamentally alter the landscape of college athletics. It acknowledges the significant role that student-athletes play in generating revenue for their schools and provides a more equitable system of compensation. Moreover, it sets a precedent that could influence future legal and legislative actions related to athlete compensation. NCAA President Charlie Baker and the Power Five conference commissioners have hailed the settlement as a crucial step in reforming college sports. They emphasized the need for ongoing collaboration with student-athlete leadership groups to ensure that the implementation of the settlement terms aligns with the interests of the athletes and the integrity of college sports​.

As this new era unfolds, schools, athletes, and stakeholders will need to navigate the complexities of revenue sharing and ensure that the system benefits all parties involved. The settlement represents not just a legal resolution but a profound cultural shift in how college sports are viewed and valued in the United States.