The Power of Social Media and Recruiting
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As the world of social media continues to evolve before our eyes, so does the world of athletic recruiting. We are seeing it more than ever that coaches across the continent are using social media platforms to connect with athletes, profile athletes, and even offer scholarships to student athletes! Having a good understanding of how to best utilize social media to help improve your digital footprint both as a person and as a prospective student athlete, can help distinguish yourself from other recruits. On this installment of THE BLOG, we are going to take a look at some key things to look out for when utilizing social media in your recruitment process.
The first piece of information that is important in the success of using social media in the recruitment process is being on as many platforms as you can. Whether it is Instagram, Twitter, Facebook, Tik Tok, coaches and administrators are on every platform and are always looking for prospects. Having a sport specific account on as many platforms as you can will help get your name and success out to as many coaches as possible. When making these accounts, student athletes should focus on reporting their successes, team successes, posting videos, and stats. The more positive information you can post about your athletics and academics the more likely a coach will send you a message and start your recruitment process.
The power of social media can also help distinguish you from other recruits through your communication tactics. It is easier now than ever to connect with coaches and teams through social media accounts. A great tactic to use to help your recruitment process is reaching out directly to coaches and their teams. Initiating the conversation yourself can show a coach your interest and passion for their program. By doing some research beforehand about the school and team, starting a welcoming conversation with a coach can help get you on their radar.
Social media can be a great outlet for student athletes to connect with coaches. Utilizing the many platforms that are available and using them to their fullest can help separate yourself from all the other student athletes vying for a spot. It is important to note however that, while social media can be a great platform to help your recruitment process, it can also be a detriment to your process if not used correctly. Keeping your digital footprint clean by avoiding any negative posts, comments, and likes will help keep you in a positive light and make sure you stay on the correct path towards your recruitment success.